Organizing work with multiple roadmaps

ATIYO product documentation · Roadmaps · 5 min read

As your creative operation grows, one board can get crowded fast. ATIYO lets you create multiple named roadmaps so you can give each product, brand, or campaign its own clean pipeline. This article shows you when to split into separate roadmaps, how to set them up, and how to keep them tidy. You can manage all of them from the roadmap.

If you have not yet learned the basics of the board, read what is the Creative Roadmap first.

Why use more than one roadmap

A single roadmap is perfect when you run one product line with one testing cadence. But mixing unrelated work on one board makes filtering harder and status columns noisier. Separate roadmaps help when:

You manage multiple products or SKUs with different creative needs.
You run more than one brand from the same workspace.
You want to isolate a seasonal campaign or product launch from evergreen work.
Different teams or pods own different slices of the pipeline.

A good rule of thumb: create a new roadmap when the work has its own audience, its own testing rhythm, or its own owner. Otherwise, filters on a single board are usually enough.

Roadmaps versus filters

Before you create a new roadmap, ask whether a filter would do the job. Filters and roadmaps solve related but different problems:

Use a filter when you want a temporary, focused view of one board, for example 'show me all UGC creatives in testing'. Filters do not move any cards.
Use a separate roadmap when the work is a permanent, self-contained pipeline that deserves its own board and its own status columns.

For everything filters can do on a single board, see filtering and searching your roadmap.

Creating a new roadmap

Open the roadmap.
Use the roadmap switcher at the top of the board to create a new roadmap.
Give it a clear, specific name, for example 'Skincare — US' or 'Q3 Launch'.
Open the new board and start adding creatives or writing briefs against it.

Each roadmap keeps its own cards, its own columns, and its own filters, so work on one board never leaks into another.

Naming roadmaps well

Because you may end up with several boards, clear names save everyone time. A few conventions that scale:

Lead with the thing that varies most, whether that is product, brand, or market.
Keep names short and scannable so the switcher stays easy to read.
Avoid dates in evergreen roadmap names; reserve dates for genuinely time-boxed campaigns.
Be consistent so teammates can guess a board's name before they look for it.

Customizing each board's columns

Different pipelines sometimes need different stages. Because you can customize columns per roadmap, a fast-moving launch board and a steady evergreen board do not have to look identical. Adjust columns to match how each team actually works, then rely on the shared status meanings covered in how creative statuses work.

Keeping multiple roadmaps healthy

More boards means more places for work to hide, so a little hygiene goes a long way:

Archive finished work on each board so active columns stay meaningful.
Review every roadmap on a regular cadence, not just your busiest one.
Retire boards you no longer use so the switcher stays short.
Check that each board has a clear owner so nothing goes unwatched.

Insights in Analytics reflect the work your team does across the platform. Keeping each roadmap current means your win rate and tested counts stay accurate.

A simple setup to start

If you are unsure how many boards you need, start small:

Begin with one roadmap for your main product.
Add a second roadmap only when a new brand, product, or launch clearly needs its own pipeline.
Split further only when a single board becomes hard to scan even with filters applied.

Next steps

Once your boards are set up, learn to slice each one quickly with filtering and searching your roadmap, and move work efficiently with updating creatives in bulk.