What is the Creative Roadmap in ATIYO?

ATIYO product documentation · Roadmaps · 5 min read

The Creative Roadmap is your team's pipeline board for ad creatives. It gives every video, image, and concept a single home as it moves from a raw idea to a brief, to an edit, to a test, and finally to a proven winner. If you have ever lost track of which creatives were briefed, which were mid-edit, and which were live in testing, the roadmap is the view that keeps everyone honest. Open it any time at the roadmap.

This article explains what the roadmap is, how it fits into the ATIYO workflow, and what you can do on the board. If you want the specifics of each status, read how creative statuses work, and if you are ready to structure work across products or brands, see organizing work with multiple roadmaps.

What the roadmap is for

Creative teams do not fail because they lack ideas. They fail because ideas get stuck: a concept is approved but never briefed, an edit is finished but never queued for testing, or a winner is found but never scaled into new variations. The roadmap solves that by making the current state of every creative visible at a glance.

Each creative on the board is a card. The column a card sits in tells you exactly what needs to happen next. Instead of pinging teammates to ask 'where is that one video?', anyone can open the board and see the answer in seconds.

How it fits the ATIYO workflow

The roadmap is the connective tissue between the other parts of ATIYO. A typical flow looks like this:

You capture avatars, core desires, and angles in the Brand Bible so the whole team shares the same customer language.
You write a creative brief that pulls an avatar, hook, angle, and ad type into one clear request.
The creative appears on the roadmap so an editor can pick it up and move it through production.
Finished files live in the Vault, where reviewers leave comments and approve versions.
Once a creative has been tested, its outcome shows up in Insights so you can measure win rate over time.

The roadmap is the board that ties those steps together. A brief creates work; the roadmap tracks that work; the Vault holds the assets; Insights reports the results.

What a roadmap card holds

Every card represents one creative and carries the context a teammate needs to act on it without asking questions:

A status that shows where the creative is in the pipeline, from planned through winner or archived.
An awareness level and ad type so you can see the shape of a concept without opening it.
An assignee and due date so ownership and timing are never ambiguous.
A link to its brief, so the editor has the full request one click away.

Think of a card as a lightweight job ticket. The roadmap answers 'what state is this in and who owns it?', while the brief answers 'what exactly are we making and why?'

What you can do on the board

The roadmap is built to move quickly, especially when you are managing dozens of creatives at once. Core capabilities include:

Statuses that carry each creative from planned to winner.
Search and filters by status, awareness level, ad type, or your own queue so you can focus on just your work.
Bulk status changes to update many cards at once instead of one by one.
Multiple named roadmaps to separate products, brands, or campaigns.
Column customization to match the board to how your team actually works.
Keyboard navigation for fast triage without reaching for the mouse.
Assignees and due dates so everyone knows what they own and when it is due.

For the details of each of these, follow the dedicated articles: filtering and searching your roadmap, updating creatives in bulk, and assigning creatives and setting due dates.

Who uses the roadmap

Everyone on the team benefits, but they use it differently:

Strategists plan concepts, write briefs, and watch the pipeline stay full.
Editors filter to their own queue and pull the next card that needs work.
Admins get a bird's-eye view of throughput and can rebalance workloads with bulk changes.

Getting started

Open the roadmap to see your board.
Create a new creative or write a brief to add your first card.
Set an assignee and a due date so ownership is clear.
As work progresses, drag the card through statuses toward a winner.

Next steps

Now that you understand what the roadmap does, learn the pipeline itself in how creative statuses work: planned to winner. When you are managing several products, set up multiple roadmaps to keep each one clean.