Brand Bible
Keeping every brief on-brand with your Brand BibleUse your Brand Bible as the single source of truth so every brief pulls the same avatars, desires, and angles your team already agreed on.
What is a Brand Bible and why it mattersA plain-language guide to the Brand Bible in ATIYO: what it holds, why it matters for your ads, and how to start building yours.
Creating customer avatars in ATIYOHow to add strong customer avatars to your Brand Bible in ATIYO, what fields matter, and how avatars power your creative briefs.
Organizing avatars, desires, and anglesStructure avatars, sub-avatars, core desires, and marketing angles so your team can find the right entry fast and brief with confidence.
From Brand Bible to brief: staying alignedWalk through the exact handoff from library entry to finished brief so your strategy survives contact with production.
Sub-avatars: getting specific about your buyersSub-avatars let you speak to a narrow slice of a buyer type. Here's when to create them in ATIYO and how they make your ads more specific.
Archiving old Brand Bible entriesArchive stale avatars, desires, and angles to keep your Brand Bible clean and briefable without deleting the history your reports rely on.
Defining your customers' core desiresCore desires are the deep emotional outcomes your customers are really chasing. Here's how to define them in ATIYO and use them in briefs.
Brand Bible best practices for DTC brandsBattle-tested practices for building a Brand Bible that actually speeds up briefing and keeps DTC creative on-strategy.
Writing marketing angles that convertMarketing angles are the specific ways you frame your product against a desire. Here's how to write ones that convert and store them in ATIYO.
Managing your ad typesAd types are the creative formats your team produces. Here's how to manage them in ATIYO so every brief references a consistent format.
Migrating an existing brand into ATIYOBring an established brand into ATIYO by importing your existing avatars, desires, and angles instead of rebuilding from scratch.
Building a messaging framework that scalesTurn scattered avatars and angles into a repeatable messaging system your team can brief from at volume without losing consistency.
Importing your Brand Bible from a spreadsheetAlready have your avatars and angles in a spreadsheet? Here's how to bulk import them into ATIYO's Brand Bible using the Excel/CSV template.
How to edit an existing customer avatar in ATIYOUpdate an avatar, sub-avatar, core desire, or angle in the Brand Bible without rebuilding your whole creative system.