How to edit an existing customer avatar in ATIYO

ATIYO product documentation · Brand Bible · 4 min read

Your first avatar name is rarely your final one. As customer calls, comments, and creative results sharpen the language, update the Brand Bible so the whole team uses the same clear description of the buyer and their situation.

In ATIYO, avatars, sub-avatars, core desires, angles, and ad types are managed as Brand Bible entries. Updating one is deliberately lightweight: edit the label where the team sees it, then use the current version in future briefs.

Rename an avatar or another Brand Bible entry

Open Brand Bible.
Find the avatar, sub-avatar, core desire, or angle you want to improve.
Select the pencil icon beside that entry.
Enter the clearer name, then press Enter or select the check mark to save it.
Use Escape or the cancel control if you decide not to keep the change.

Name avatars for the creative decision they unlock

Avoid names that only describe a demographic. A strong avatar label gives a strategist or editor a clue about the buyer's context. For example, 'busy founders' is more useful than '25–44,' and 'first-time buyer comparing options' is more useful than 'new customer.' The goal is shared language that improves the next brief, not a perfect research taxonomy.

When to use a sub-avatar instead of renaming

Rename the parent avatar when the team's understanding of that whole buyer type has changed. Create a sub-avatar when you have identified a narrower situation inside the parent that needs a different hook, objection, or angle. Read Sub-avatars: getting specific about your buyers for the decision rule and examples.

If the same name already exists

ATIYO keeps entries within a section distinct so the brief builder stays unambiguous. If you see a duplicate-name message, either choose a more specific label or decide whether the existing entry is the one the team should keep.

Keep historical work understandable

A rename improves the library that future briefs draw from. Before archiving an old entry, check whether it still helps explain previous tests or active creative. Archive entries that are genuinely obsolete; do not create near-duplicate labels just to preserve a past wording.

Once the language is clean, use it in a new creative brief and keep the work visible on the Creative Roadmap. For a broader clean-up, see organizing avatars, desires, and angles.