Renaming and managing roadmaps

ATIYO product documentation · Roadmaps · 5 min read

As your creative output grows, one giant board stops being useful. ATIYO lets you create multiple named roadmaps, each with its own columns, cards, and filters, so you can organize work by brand, product line, funnel stage, or channel. This guide covers how to create and rename roadmaps, switch between them, and decide when splitting a board actually helps versus when it just fragments your work.

Why run more than one roadmap

A single Creative Roadmap is perfect when you're testing one product line for one brand. Once you're juggling several, cramming everything onto one board makes it hard to read and easy to lose cards. Separate roadmaps give each stream its own clean pipeline while keeping them all one click apart. Common ways teams split:

By product line — a roadmap per hero product so each has its own testing cadence
By brand — agencies and holding companies keep each client on its own board
By channel or format — a UGC roadmap separate from a static/design roadmap
By initiative — a dedicated board for a seasonal launch or a big test sprint

Creating a new roadmap

Open the Creative Roadmap.
Use the roadmap switcher (the roadmap name/selector at the top of the board) to open the list of roadmaps.
Choose to create a new roadmap and give it a clear, specific name.
Set up its columns to match that pipeline — see Customizing your roadmap columns, since column layout is per-roadmap.
Start adding creatives, or move existing cards over as you organize.

Each roadmap keeps its own column layout, filters, and cards. Customizing one board never changes another, so you can shape each pipeline independently.

Renaming a roadmap

Names are how your team finds the right board fast, so keep them descriptive and current. Rename a roadmap whenever its purpose shifts — for example, when a "Q3 Launch" board rolls into ongoing evergreen testing.

Open the roadmap switcher and select the roadmap you want to rename.
Open its settings or rename option from the switcher.
Type the new name and confirm.
The updated name appears everywhere the roadmap is referenced across the board.

Naming conventions that scale

A little consistency makes a long list of roadmaps easy to scan. Pick a pattern and stick to it:

Lead with the thing that varies most — brand, product, or channel
Avoid dates in the name unless the board is genuinely time-boxed
Keep names short enough to read in the switcher at a glance
Match the language you use in your Brand Bible so avatars and boards line up

Switching between roadmaps

Use the roadmap switcher at the top of the board to jump between boards. Each remembers its own view — columns, filters, and the last state you left it in — so switching contexts is instant and you don't have to re-apply filters every time you move between clients or product lines.

When NOT to split

More boards isn't always better. If two streams share the same team and roughly the same cadence, a single roadmap with filters (by ad type, awareness level, or assignee) is often cleaner than two separate boards you have to check independently. Splitting makes sense when the pipelines are genuinely distinct — different products, different clients, or different processes. Otherwise, reach for filters first and split only when a single board becomes hard to read.

Pro tip: before creating a new roadmap, ask whether a saved filter on your existing board would solve the same problem. Fewer, well-filtered boards usually beat many thin ones.

Next steps

Once your roadmaps are organized, shape each one with Customizing your roadmap columns and keep them flowing with Best practices for a healthy creative pipeline. If you're managing work across boards for a team, review roles and invites on your Team page.