Free CSV template
Creative Roadmap Template
Plan the full path from creative idea to recorded learning in one portable spreadsheet.
What is inside
The fields that keep the work understandable.
Best for: Founders, creative strategists, and production teams.
Creative IDConcept nameProduct or campaignAvatarCore desireMarketing angleHookFormatOwnerDue dateStatusOutcomeLearning
How to use it
Start simple. Keep the learning.
- Add one row for every creative concept before production starts.
- Name the strategic inputs so the team knows what the concept is testing.
- Assign an owner, due date, and current production status.
- After the test, record the outcome and the lesson—not just the file.
The workflow
Three parts, one record.
PlanCapture the concept and strategic inputs.
ProduceAssign the owner, due date, and status.
LearnRecord the outcome and reusable learning.
Questions
Before you download
Is this creative roadmap template free?
Yes. The CSV can be downloaded and used without creating an ATIYO account.
Can I open it in Google Sheets or Excel?
Yes. The CSV format can be imported into Google Sheets, Microsoft Excel, Apple Numbers, and most spreadsheet tools.
Ready to move beyond the spreadsheet?
ATIYO connects the roadmap, brief, brand context, assets, owners, outcomes, and learnings in one creative workspace.