Setting up your brand: workspace, logo, and website

Setting up your brand in ATIYO takes only a few minutes and gives every teammate a consistent home for creative work. This guide covers what you configure during onboarding, what lives in Settings, and the finishing touches that make your workspace feel like your brand.

A well-configured workspace pays off immediately: briefs pull from a shared library, assets land in one Vault, and everyone recognizes the space as yours.

Name your brand workspace

Your brand name is the first thing ATIYO asks for during onboarding, and it labels your entire workspace. Choose the customer-facing name of your DTC brand so teammates and invited collaborators instantly know where they are.

• Use your public brand name, not an internal project code.
• You can rename it later in Settings if it changes.
• If you manage more than one brand, keep names distinct so pipelines don't blur together.

Add your logo and website

Adding your logo makes the workspace unmistakably yours and helps invited editors or partners recognize it at a glance. Your website is worth adding too, as a quick reference point for anyone briefing or producing creative.

1. Open Settings.
2. Upload your logo image so it appears across your workspace.
3. Add your website URL as your brand's reference link.
4. Save your changes.

Upload your brand doc

During onboarding you can upload a brand doc: your positioning, tone, key messaging, or strategy deck. Keeping it inside ATIYO means strategists and editors reference the same source of truth while briefing and producing, instead of hunting for a file in chat.

If you skipped it during onboarding, you can still add strategic detail by fleshing out your Brand Bible, which is where the day-to-day strategy actually lives.

A brand doc is most useful when it captures the things editors and strategists ask about repeatedly: your positioning statement, tone of voice, non-negotiable messaging, claims you're allowed to make, and any legal or compliance guardrails. Keeping that reference in ATIYO means a new editor can get up to speed without a kickoff call, and briefs stay on-brand by default.

Seed your library with quick-add

Onboarding includes a quick-add step to drop starter items into your Brand Bible. This is the difference between an empty workspace and one where your team can brief on day one.

• Add a few customer avatars and their core desires.
• List the marketing angles you rely on.
• Add the ad types you produce, like UGC, static, or founder story.

For a bigger starter set, you can bulk import from an Excel/CSV template rather than adding entries one at a time. The Brand Bible setup guide covers the template in detail.

Set up your first roadmap and Vault

Two more spaces round out your workspace. Your Creative Roadmap is the pipeline board where creatives move from idea to tested result, and The Vault is where finished assets and versions live. You don't need to configure much up front, but it helps to know where each lives so your team isn't guessing.

• Open the Creative Roadmap so your team knows where the pipeline lives.
• Open The Vault and consider a starter folder structure, for example one folder per campaign or product.
• Note your plan's storage quota in the Vault so you know your headroom for uploads.

Get your team ready

Once your workspace looks right, invite the people who'll work in it. Go to Team and invite by email, assigning each person a role of Admin, Strategist, or Editor.

A quick setup checklist

1. Brand name entered
2. Logo uploaded
3. Website URL added
4. Brand doc uploaded (optional but recommended)
5. Brand Bible seeded with starter avatars and angles
6. First teammates invited

Next steps

With your workspace set up, move on to building your first Brand Bible to give your briefs real strategic depth, then follow your first 15 minutes to write a brief and start your roadmap.