Exporting your analytics to CSV

ATIYO's Insights view tracks how your creative testing is going — win rate, number of winners, how many creatives you've tested, and how each team member is performing. When you need that data in a spreadsheet for a board deck, a client report, or your own deeper analysis, you can export it to CSV in a couple of clicks.

What's in the export

The CSV mirrors the numbers shown in Insights for the date range you have selected. That means your export reflects your creative pipeline data, not ad-platform performance.

• Win rate across tested creatives
• Count of winners
• Total creatives tested
• Per-member stats
• The date range you filtered to

How to export

1. Open Insights.
2. Set the date range you want to report on.
3. Apply any filters so the view shows exactly the data you need.
4. Choose the CSV export option to download the file.

The download lands as a standard .csv that opens in Excel, Google Sheets, or Numbers. Nothing else needs to be configured — there's no connector to authorize and no scheduled sync to set up. Each export is a fresh snapshot of the moment you clicked download.

If the CSV opens as a single crowded column, that's a spreadsheet import setting rather than a problem with the file. Use your spreadsheet app's text-import or delimiter option and choose comma as the separator, and the columns will split correctly.

Setting the right date range first

The export captures whatever the screen shows, so set your filters before you download. A few common reporting windows:

• Last 30 days for a monthly creative review.
• Quarter to date for a leadership or investor update.
• A custom sprint window to see how a specific testing push performed.

Reading the numbers correctly

A quick primer so no one misreads the export. Win rate is the share of tested creatives that became winners, so it moves with both how much you test and how well you brief. Tested counts show throughput — how many creatives actually reached a live test. Winners is the raw count of those that cleared your bar. Per-member stats break the same figures down by person.

Read these together rather than in isolation: a high win rate on a tiny tested count is a small sample, while a lower win rate across many tests is a healthier, more reliable signal of what your process produces.

What to do with the CSV

Once it's in a spreadsheet, the export becomes flexible. Common uses:

1. Build a monthly win-rate trend by stacking exports from several periods.
2. Compare per-member output to balance workload across your team.
3. Paste key figures into a slide or client-facing recap.
4. Keep an archive of testing velocity over time.

Building a reporting habit

The export is most valuable when you run it on a schedule rather than only when someone asks for numbers. A simple rhythm that works for most teams:

1. On the first of each month, export the prior month with a 30-day range.
2. Save it into a shared folder with the period in the filename.
3. Once a quarter, stack the monthly files to chart your win-rate trend.
4. Review per-member stats in the same sitting to spot who's overloaded or underused.

Keeping reports consistent

Because the numbers come straight from what your team records on the Creative Roadmap, the cleaner your statuses are, the more accurate your export is. Make sure creatives are marked as tested or winner as results come in — that's what feeds win rate and winner counts. If a period's numbers look low, it's often a sign that statuses are stale rather than that testing actually slowed down, so it's worth a quick Roadmap audit before you circulate a report.

Next steps

For a full picture of moving data out of ATIYO, see getting your creative data out of ATIYO. If you're setting up your first reporting cadence, spend a few minutes making sure your Roadmap statuses are current so every export tells the real story.