Hiding and showing brief fields in ATIYO

Not every creative needs every field. A quick iteration on a proven winner might only need a new hook and note, while a net-new concept deserves the full brief. ATIYO lets you hide and show brief sections on any brief, so you can keep each one focused without permanently changing your template. This guide explains how field visibility works and when to use it.

What hiding a section does

Hiding a brief section simply collapses it from view on that brief. It does not delete the field, change your template, or affect any other brief. Show it again and any content you'd already entered is still there. Think of it as tidying a single brief, not editing the form for everyone.

How to hide and show brief sections

1. Open the brief from Briefs or start a new brief.
2. Find the section you don't need for this creative, such as the breakthrough memo or promo.
3. Use the hide control on that section to collapse it.
4. To bring a section back, use the show control to reveal all sections again.
5. Save the brief. Its visible sections are what your editor sees when they open it.

When to hide fields

Hiding sections keeps a brief scannable so the important direction doesn't get lost. Good moments to collapse a field:

• Quick iterations where the avatar, angle, and offer are unchanged and only the hook is new.
• Briefs where a section genuinely doesn't apply, like a promo field on an always-on evergreen ad.
• Editor-facing briefs where you want to spotlight the hook and inspiration and hide strategic notes meant for internal use.
• Reducing scroll on a long brief so the go-to information sits above the fold.

When to keep fields visible

Resist the urge to hide fields just to make a brief look short. Keep a section visible when it carries decisions the editor needs, especially the avatar, core desire, and marketing angle, which tie back to your Brand Bible. An empty visible field is a prompt to fill it in; a hidden one is easy to forget.

A workflow for briefing iterations fast

Hiding sections shines when you're iterating on a proven winner and only one or two things are changing. Instead of scrolling past a fully filled-out brief, you can collapse everything that's staying the same and spotlight what's new. A simple routine:

1. Duplicate or start from the winning concept's brief so the strategy carries over.
2. Hide the sections that aren't changing, such as the avatar, core desire, and angle if they're identical.
3. Leave the hook and notes visible and write the new variation you want to test.
4. Save and attach the brief to a fresh card on your Creative Roadmap.
5. When you review the batch later in Insights, you'll know exactly which variable changed.

This keeps your editors focused on the one thing that's different, which is usually the whole point of an iteration. It also prevents accidental changes to the parts of the brief that are already working.

Hide and show vs. custom templates

These two features work together. A custom brief template sets the default fields and order for every new brief across your team, while hide and show fine-tunes an individual brief without touching that default. Set your team's structure once in the template, then hide sections case by case as each creative demands.

1. Use a custom template to decide which fields exist and in what order for everyone.
2. Use hide and show to tailor a single brief for a specific creative.
3. Upload a PDF or DOCX when a brief comes fully formed from outside your team.

Next steps

Once your briefs are clean, attach them to creatives on the Creative Roadmap and move cards from needs brief to working. To set your team's default fields, see building a custom brief template, and for layout inspiration browse creative brief examples and templates.