Briefs

How to write a creative brief your team can executeA step-by-step guide to writing a creative brief in ATIYO that an editor can pick up and produce without a single follow-up question. Uploading a PDF or DOCX brief to ATIYOBring your existing PDF or Word creative briefs into ATIYO by uploading them directly to a brief, so your whole team works from one source of truth. Building a custom brief template in ATIYOUse the custom brief builder on Growth and Team plans to add, remove, and reorder fields so every brief your team writes follows the same structure. Choosing the right avatar for your briefHow to pick the avatar and sub-avatar that make your brief specific, so every ad speaks to one real customer instead of everyone at once. Hiding and showing brief fields in ATIYOHide the brief sections you don't need on a given creative and show them again anytime, so each brief stays focused without deleting anything. Writing hooks, angles, and core desiresA practical guide to the three fields that make or break a brief: the core desire behind the buy, the angle that frames it, and the hook that earns attention. Ad types: choosing the right creative formatUnderstand the common DTC ad types, how to match a format to your angle and awareness level, and how the ad type field ties your briefs to your Brand Bible. Awareness levels explained for DTC adsThe five stages of customer awareness, what each one needs from an ad, and how to set awareness level on a brief so the message meets the viewer where they are. Adding a promo, funnel stage, and inspiration to a briefHow to use the promo, funnel stage, and inspiration fields on an ATIYO brief to give editors the offer, the placement, and the reference they need. Creative brief examples and templatesA field-by-field creative brief template for DTC ads, with a filled-in example you can copy, and how to turn it into a reusable template in ATIYO.